Barcelona: November 11-13, 2021
Planet Earth: November 11-18, 2021
Get tickets

Self Design Committee

Planet Earth


To design oneself is partly to design the digital representation of oneself. One of the most obvious ways of doing this is through manipulating our facial images and videos by the use of face filters. Face filters enable us to digitally become something else, beyond the borders of nationality, gender, race, age, species.

I experimented with this by using the face filter Becoming Noam (2020), which applies their facial image on the face of other people. It provided them an opportunity to act or to make statements as ‘me’, who in their turn can reproduce and spread themself online. Your digital identity may not only be owned by yourself but shared among a wide range of people who can access the face filter. The self becomes polyvocal and self-design becomes a collective task with distributed agency and responsibility.

The users of this face filter could be considered as a committee, an organisation of multiple ‘myselves’ to make various political decisions that I encounters while portraying myself online. Self-design, which seemed like a black box, becomes more transparent and democratic through this process.

For the presentation stage, I would like to showcase the debate that went on in this committee about various issues: from “How much should I care about the number of likes I get?” to “Do I have to keep sharing political posts on Instagram even though I’m feeling skeptical about whether Instagram-activism can actually make change?”.


Noam Youngrak Son


Freelancer Designer