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Liya Safina is a digital product and interaction designer with an academic background in architecture and educational methodology. Coming to Barcelona straight from Hawaii! Professionally, she has helped launch over 55+ startups, designed 12+ iOS apps, led UX/UI processes and conducted qual/quant research for Google, StreetEasy, Hinge, Bumble, Brandless, Asics, Equinox, Alibaba, Coinbase and Sotheby’s, as well as created projects for LeBron James, Bob Dylan and Pharrell Williams. Additionally, Liya has previously co-founded an accelerator-backed startup in the Silicon Valley and a digital educational platform in Moscow. She is a big fan of immersive theater and  architecture, as well as spending her free time scuba diving and learning to surf in Honolulu.