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A curious mind turned UX Designer and Researcher, Sofia has hoarded long hours of experience looking for answers and crafting suitable solutions.

From traditional digital experiences, to making technology accessible for blind people or designing smart home appliances for Samsung globally — she always aims to create intuitive pieces of design that push the envelope on innovation.

She has worked in and with different geographies and cultures — Portugal, Sweden, Silicon Valley, Macau and Korea — which helped her develop the right balance between intuitive and rational approaches to problem solving.

Born into a family of learners and teachers, Sofia found her way into education by creating and facilitating workshops, mentoring the next generation of UX Designers and working as UX Advisor for startups.