Barcelona: November 11-13, 2021
Planet Earth: November 11-18, 2021
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IAM Weekend 21 > Workshops

Designing a Responsible City

Hosted by Liya Safina

Learn the unique innovation methodologies from the interface designer of Toyota’s Woven City - a futuristic city packed with self driving tech set to be built in the next 5 years in Japan.

This new future will require greater collective understanding of the root causes driving extractive systems. It will require deeper empathy for the range of individual experiences with persuasive technology. It will require open minds to connect the dots and develop creative solutions. And it will require all our unique contributions.

Together we will look at how Maslow’s pyramid sets the basis for any technological innovation, how to extract unique brand design principles from any company and come up with new product features, services and ideas disrupting the industry in a way no competitor can.

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